The coronavirus pandemic has brought the world to a standstill, infecting nearly 5,50,000 people, causing more than 25,000 deaths and forcing millions of people to go lockdown across the globe. It’s not unknown to anyone that this novel coronavirus has emerged in the city of Wuhan, China. The World Health Organization has still not declared any antivirals or vaccines to treat patients of COVID-19. As a result, not just people with pre-existing physical health issues, even the public, in general, are gripped by the fear of the unknown. As the COVID-19 continues to make the news, a host of fake information has surrounded this outbreak. Few people believe that taking vaccines against pneumonia can prevent coronavirus, while some believe that COVID-19 gets transmitted from animals as well as mosquitoes. But, wait! Before you panic and increase your anxiety, know how the coronavirus gets transmitted!
How does the COVID-19 spread?
According to the WHO, the COVID-19 virus spreads primarily through droplets of saliva or discharge from the nose when an infected person coughs or sneezes. According to WHO, the people getting infected with the COVID-19 virus will experience mild to moderate respiratory illness and recover without requiring special treatment. While those with underlying medical problems like cardiovascular disease, diabetes, and chronic respiratory disease are more likely to develop serious illness.
The effects of mandatory lockdown during Covid-19!
To stop the spread of the virus, WHO further advised the country to maintain social distancing to reduce the reproduction rate as well as the spread of transmission of the virus. Therefore, the government bodies across countries declared a mandatory lockdown to help individuals stay healthy, and break the chain of transmission, giving more vulnerable populations a fighting chance of surviving this pandemic. There has been a massive effect due to this mandatory lockdown. The economy seems to have slowed down to a snail’s pace with no supply of newspapers, no printed advertisements, and no outdoor marketing. Because of this, the consumption of online content and social media platforms has surged big-time. Hence a lot of companies are discovering the merits of advertising their products online while keeping in touch with their consumers.
Work from home has increased internet usage!
According to “The Economic Times, ” mobile internet usage has increased to 10% since lockdown. Now that the world is maintaining social distancing and is under a mandatory lockdown, people are all glued to their computers and phones looking for updates and trying to stay connected via social media. This is the best time to realign and refocus your marketing efforts to reach out to a maximum audience by including digital marketing strategy.
Tips to promote your brand through online digital marketing:
Being a service-based or a product based company, you have to follow few tips to overcome this situation :
- Use your brand market position in the right way
Use your website to leave a good impression on your customers through different social sites, by brainstorming and writing out a few video ads scripts, by spreading social awareness to fight such pandemic, by mapping out your content strategy.
- Do not leave your campaigns on autopilot
If you have months of social media content scheduled up, it’s time to put all of it on pause. The audience has changed, and your marketing needs to change, too. Instead, focus on empathizing with the customers about the tough times they are going through and that you have your back no matter what.
- Focus on SEO
Organic SEO is one of the most critical aspects of digital marketing, from the perspective of improving a business’s authority and presence on Google. Use this lockdown to focus on improving the SEO of your business.
- Give users a way out!
To change up your marketing strategy depending on the current situation, focus on giving your users a ‘way out’ while encouraging them to interact with your services or products. Customers are still in the mindset to purchase but need reassurance that their investments would be intact and continue to profit for years. This is the key to modify your business practices to make it easier for customers to support your brand even during this lockdown.
How does OMGDIGI help you build your brand during such a crisis of Covid-19?
This is not the time to think about what your company can do to remain profitable, it’s the time to focus and work on what your company can do for consumers to satisfy their needs. And OMG would be more than happy to help you. Yes, we are one such digital marketing service provider, based in Bangalore, India, to help you focus on creating value to the consumers and simultaneously chalk out different digital marketing strategies even at the time of crisis.
We at OMG focus on understanding the way you do your business and work on implementing our creative ideas, keeping all your needs in mind. We ensure that you digitally reach all the right channels at the right time, even during the crisis. With several unique and successful campaigns, we are here to provide you with creative ideas to help you reach your target customers. OMG is committed to improving your business traffic that ultimately generates quality leads and brings a return on investment. From building your brand presence and increased visibility amongst your target audience, to giving your brand a wider reach through our proven digital strategies, OMG is setting a benchmark at a different level in the world of online digital marketing!
Stuck in lockdown and still breaking your head to promote your brand? We would love to team up with your brand to take your brand to greater heights. Click here to connect with us to elevate your brand!