The COVID 19 outbreak is creating far-reaching repercussions than the first wave of health concern and fatalities. Its impact, on health and finances, on Human society is unprecedented, and businesses need to be agile and adaptive to the change. Partnering with online marketing companies to leverage the might of digital marketing solutions should not only help businesses to survive this pandemic. It will also, help them thrive, and might even make them successful.
“Business as usual” cannot and should not exist, post this lockdown. There is no going back to the offline means of marketing, product sales, and lead generation activities. One of the key advantages of this modern era pandemic is the power of the internet, the ability to stay connected to the masses through digital mediums. Digital marketing solutions are enabling businesses to continue operations even though they are not able to open physical stores.
Top Digital Marketing Solutions Trends to help you tide over the COVID 19 downturn.
1. Interactive Content
2. Artificial Intelligence and Chatbots
3. Voice – Activated Search
4. Evolving SEO strategies
The future of content marketing is not just for the audience to consume it passively but to get them engaging with the content through Interactive Content. Digital marketing solutions are evolving as the audience tends to get put off by the monotony.
Interactive content includes quizzes, polls, surveys, 360-degree videos, shoppable posts, short games. It not only helps to increase your engagement rate, but it will also help in understanding the audience, in turn, supporting you to refine your buyer persona and refine the sales funnel. 93% of marketers agreed that interactive content is effective in educating its buyers versus just 70% for static content. A CTA (Call To Action) is a must on static content but the interactive content itself becomes a CTA making it all the more attractive for audience and business alike. The trend in 2020 is to move far away from sale-y content and enthrall the audience to engage and share. Sharable content does 5X the work of sales content as it generates business awareness – organically.
Being interactive is being human. Online marketing companies are also moving towards such interactive content to find their client’s niche audience to better curate content for them.
We, at OMG Digi, are in-sync with this digital marketing solutions trend, we have appropriate Martech (marketing technology) tools and brilliant executors to churn out interactive content.
Artificial Intelligence and Chatbots
AI-powered chatbots were huge in 2019, and are going to be massive in 2020. AI’s ability to analyze search patterns, customer engagement, and behavioral patterns are enabling marketers to understand the customer at a micro-level. Chatbots are innovative digital marketing solutions that have multi-fold advantages. Designing and engineering a high-level chatbot needs years of martech building experience, that not all online marketing companies can boast.
Chatbots, with the ability to answer intuitively, with forever learning, and refining answers through machine learning capabilities, will cater to an audience that is looking for immediate responses. The audience and consumers search for “now”, “Near me” has risen exponentially. Having a chatbot to cater to their urgent queries will help in keeping the audience on the website, and helps in conversion.
According to Grand View Research, the global chatbot market is reaching $1.2 billion with 24% annual growth rate, and approximately 45% of end-users prefer chatbots as the primary mode of communication for customer service activities.
Being an online marketing company with foresight, the OMG group has developed and deployed chatbot success to our own business as well as in revenue growth for our clients as well.
Voice – Activated Search
Voice assistant devices like Amazon Echo, Google Home and Android TV’s are becoming an integral part of many homes. Voice search helps you multi-task and handle several other high-priority things. Siri, Google Home, and Alexa have already made us dependent on them, and in 2020, online marketing companies will be leveraging this to increase the business reach.
Optimizing your business to be relevant for voice search options will become an intrinsic part of digital marketing solutions in 2020. Voice search optimization will become as essential as Search Engine optimization very shortly.
Evolving SEO strategies
It’s just been a few days since Google unveiled its May 2020 core algorithm update. What this means is that SEO strategies need to be fluid, accommodating, and adaptable. SEO strategies that worked a year or two before aren’t going to help you anymore. Google search is enhancing the consumer experience by making the search ever so intuitive. Online marketing companies need to be at the forefront of the adoption of these changes, for quick and demonstrable SEO success. Content relevant pages are getting ranked higher and better.
The 2020 trends are clear markers for the way online marketing companies need to change their strategies. Digital marketing solutions are becoming complicated and vast. It has become imperative to partner up with seasoned online marketing companies like OMG Digi to be successful in all digital marketing Endeavours’.
Interested? Let’s discuss this over a beer or chai. Share you details with us and let’s get talking.