What do you think are the most spoken words during this pandemic outbreak in 2020? “Social distancing” and “community quarantine”. Isn’t it? Well, these are the words that have become the nightmare of many local and international businesses; and because of the social distancing policy, business is surely going to take its own time to come back to normal and it’s not going to happen for perhaps a year or more. So, it is that time of the year when companies are now trying to reflect upon their progress and start making fresh plans for the future. As you know, with each passing year there come a plethora of new ideas in the ever-evolving world of digital marketing, and this year too, new trends are rapidly making their way into the market. And being an entrepreneur or a marketer, you should pay close attention to these changes if you want to keep up with the competition. Captivating the attention of viewers is no more about catchy phrases or jingle. It is more about standing out of the crowd and reaching a maximum number of customers to overcome the economic loss faced so far. Being one of the best and trusted Digital marketing companies in Bangalore, we the OMGDIGI group is here to share with you some secrets of our digital marketing strategies that have helped us to push many small to large businesses all these years.
- We follow the thumb rule of the 80/20 Rule
Does your marketing team post every day on Twitter? If so, how often do you think they interact with customers or other brands? Most people are familiar with funny posts from companies that go viral after a member publishes something unique. This type of engagement speaks volumes for your audience, where they want to hear from you in ways that don’t involve self-promotion. We follow the rule of thumb that is the 80/20 rule where we provide 20% of the content keeping the other 80% for interacting with other brands, customers, and content.
- With inexpensive product, we give away at least something for free
People love free stuff. Who doesn’t? If you have an inexpensive product, you should offer at least something for free alongside. We believe this to be a great way to build your mailing list, captivate customers, and your brand. You can offer this as a bonus for those who sign up for your service or make a purchase. If you do not have anything to give away for free, you can include a how-to guide, a tutorial video, a free recipe, whatever makes sense for your business. These things don’t take a lot of time or money, but they definitely have a big payoff.
- Omnichannel Marketing is now vital
It’s the practice of marketing across multiple platforms, including email, apps, social media, and website blog. This approach not only enables businesses to connect with customers on more digital touchpoints, effectively offering a better user experience but also enhances customer journey and helps people coming back for more. By delivering a seamless, consistent voice and cohesive brand message across all channels, we at OMGDIGI are able to generate much better results. As omnichannel marketing drives over three times as much engagement than a single-channel approach, it’s more likely that customer retention, average order value, and purchase frequency will automatically increase. Thus, if you are still searching for the ways, for maximum reach, try us. We will serve you the best.
- We give importance to Visuals and Visual analytics
The online world is a visual network in today’s competitive market. From memes and gifs to images and videos, Visual elements successfully engage users. Keeping these facts in mind, we always make sure to make our marketing strategies to be visually interactive. To reach new heights, attract new audiences, and increase conversion rates, we believe inspirational interactive content is very important. Thus, to capitalize on these exciting new social media trends, OMGDIGI as a digital marketing company makes sure your brand has a presence on Facebook, Twitter, Instagram, and LinkedIn. Another most effective and best kept secret tools that we follow is visual analytics. Along with us, it has helped, many organizations to perform well when it comes to marketing. It not only provides you the virtual analysis but also allows you to monitor where a user has left, where the user has lost his interest, and lists of limitations of your business.
- We always make sure to clear calls to actions
If you have a landing page that isn’t converting, you should look at your CTAs. People need clear actions to make decisions. So, we believe in using actionable verbs and phrases and avoid being too wordy. We make sure not to use more than one on the same page and end with analyzing the sales funnel. Having a “Buy now” CTA on the home page is so 2019. ‘Sign up for our newsletter” is more effective. We know where to place CTAs and thus can guarantee you the best service.
- We do not believe in LOGO! We tape a tale!
With constant evolution and up-gradation of Digital marketing its growing even more complex. What worked yesterday won’t necessarily work today and what works today will not necessarily work tomorrow. Thus, in order to succeed, you have to be agile, willing to learn new approaches, methodologies, and strategies. Gone are the days when people used to focus only on logo or colors and ignored the story. But now, with each passing year, we at OMGDIGI have started believing in stories. It causes people to get captivated. Customers shop with their emotions. So, it’s always important for you to know what emotions you are pulling in your audience. Are you an eco-friendly brand with a global reach? Are you a rags-to-riches startup that makes life easier? OMGDIGI – the remarkable digital marketing company in Bangalore is here to help you out to grab your story and push your brands to the next level. Call us up at 080 – 49534901 or mail us directly at email@example.com and enjoy the digital space with maximum reach.